“Pura Vida” Isn’t Just a Phrase — It’s the Secret Behind Costa Rica’s Happiest Way of Life

If you’ve ever visited Costa Rica, chances are you’ve heard the words “Pura Vida.” Locals say it when they greet you, when they say goodbye, when they toast a drink, or when they’re simply soaking up a beautiful moment. At first, you might think it’s just a catchy slogan or a touristy phrase. But it’s much more than that.

“Pura Vida” literally means “pure life,” but here in Costa Rica, it represents a whole way of living. It’s a mindset rooted in gratitude, joy, and simplicity. And while it may only be two little words, the ripple effect it has on life in this country is enormous. From health and happiness to environmental progress and community connection, the Pura Vida lifestyle has helped shape Costa Rica into one of the most admired places to live in the world.

Where Did “Pura Vida” Come From?

Here’s something you might not expect — the phrase “Pura Vida” didn’t actually originate in Costa Rica. It came from a 1956 Mexican film called Pura Vida, where the main character uses the phrase as his personal motto, no matter what life throws at him. The movie became popular in Costa Rica, and slowly, the phrase caught on.

By the 1970s, it had evolved from a lighthearted movie quote into a cultural philosophy. Today, “Pura Vida” isn’t just something people say — it’s how they think, live, and treat one another. It reflects a commitment to optimism, resilience, and enjoying the moment.

A Culture That Chooses Balance Over Burnout

This mindset shows up in nearly every corner of Costa Rican culture. People here value balance. They work hard but never forget to enjoy their afternoons, take long lunches, and prioritize family and friends. It’s common to see people sharing fresh fruit in the park, chatting with neighbors on porches, or heading to the beach after work.

The fast pace that drives much of the world just doesn’t have the same hold here. And the surprising part? This slower, more mindful way of living has real, proven benefits.

Why Costa Ricans Live Longer, Healthier Lives

Take the Nicoya Peninsula, for example. This region in Costa Rica is one of only five “Blue Zones” in the world — areas where people regularly live past the age of 100 in good health. Researchers have found that the locals here aren’t just surviving, they’re thriving.

Many older adults continue physical labor well into their 80s and 90s, stay connected with their families, and carry a clear sense of purpose. Their longevity is credited not just to diet or exercise, but to the Pura Vida attitude. They don’t stress about things they can’t control. They stay engaged with their communities. And they find joy in the present moment.

Strong Communities Built on Trust and Kindness

Community plays a huge role in Costa Rica’s overall well-being. When someone says “Pura Vida” to you, it’s not just polite — it’s a subtle reminder that life is good and we’re all in it together.

In many towns, extended families live nearby, neighbors look out for each other, and people share resources freely. Crime rates are lower here than in much of the region, and one reason is that Costa Ricans have a high level of social trust. People feel safe asking for help, and communities often band together to solve problems instead of waiting for outside solutions.

Leading the Way in Environmental Conservation

This collective spirit extends to how Costa Ricans care for the environment too. Back in the mid-20th century, the country faced one of the world’s worst deforestation crises. But rather than accept defeat, Costa Rica did something remarkable.

Through conservation programs and a strong commitment to sustainability, it reversed the trend. Today, the country runs on over 99 percent renewable energy and has doubled its forest coverage since the 1980s. Forests aren’t just protected — landowners are actually paid to preserve them. This is Pura Vida in action: working with nature instead of against it, and treating the environment as a vital part of the good life.

Work Smarter, Live Better

In countries where working long hours is seen as a badge of honor, burnout is almost inevitable. In Costa Rica, there’s a healthier balance. People take pride in their jobs, but they don’t let work consume them.

Even professionals in busy cities make time for long lunches, coffee breaks, and dinner with family. The result? More focus, more creativity, and far less burnout. People work to live — not live to work. It’s a refreshing reminder that rest and enjoyment are essential, not optional.

A Natural Boost for Mental Health

Mental health, too, benefits from the Pura Vida perspective. Research consistently shows that a positive outlook and strong social ties improve emotional well-being. Costa Ricans tend to face challenges with a sense of calm and perspective, often looking for the silver lining rather than spiraling into stress.

Saying “Pura Vida” isn’t about ignoring life’s problems — it’s about reminding yourself to focus on what’s going right. It becomes a habit of appreciation. A daily mental reset that, over time, builds a more resilient mindset.

No Army, No Problem — A Nation That Invests in People

There’s one more piece of Costa Rica’s story that reflects this lifestyle beautifully. In 1948, after a brief civil war, the country made a bold and historic decision — it abolished its military. Since then, the money that would have gone to the armed forces has been funneled into education, healthcare, and conservation.

That choice has helped raise literacy rates, improve public health, and reinforce the idea that peace and progress are more powerful than weapons. It’s one of the clearest examples of how deeply the Pura Vida values run in this country.

Ready to Live the Pura Vida Way?

So what does all this mean for you? If you’re considering moving to Costa Rica or investing in property here, you're not just buying a piece of land — you’re stepping into a way of life. One that invites you to slow down, breathe deeper, connect more, and worry less.

Pura Vida isn’t just something Costa Ricans say. It’s how they live. And once you experience it for yourself, you’ll understand why those two simple words can change everything.

If you’re ready to make this lifestyle part of your everyday life, we’d love to help you find your place in Costa Rica.